How Coupon Sites Make Money
A lot of people wonder how coupon websites actually make money if they’re helping users save. The short answer is: they don’t charge shoppers anything. Instead, they earn money through partnerships with stores.
Let’s break it down in a simple, honest way.
Affiliate Commissions Are the Main Source
Most coupon sites make money through something called affiliate marketing.
Here’s how it works in real life:
You click a promo code or deal
You shop on the store’s website
If you make a purchase, the store pays the coupon site a small commission
You don’t pay extra for this. The price stays the same whether you use a coupon site or not.
Many promo codes are linked to specific partners. When a code is used, the store can see where the sale came from.
That’s how coupon sites get credit for sending shoppers. It also helps stores understand which websites bring real customers.
Deal Links and Tracking Links
Sometimes you don’t even need to enter a code. Clicking a “Get Deal” button can include a tracking link.
That link tells the store which site sent the visitor. If a purchase happens, the coupon site may earn a commission.
This is common for automatic discounts and sales pages.
Featured and Sponsored Listings
Some coupon sites earn money by featuring certain brands more prominently.
For example, a store might pay to appear higher on the page or be highlighted during a promotion. These are usually labeled as sponsored or featured.
This helps coupon sites cover costs while still offering free deals to users.
Email and Partnership Campaigns
Coupon sites also partner with brands for special campaigns.
These may include:
exclusive promo codes
email promotions
limited-time offers
seasonal sales
When users click or shop through these campaigns, the coupon site earns revenue.
Do Coupon Sites Increase Prices?
No. Coupon sites don’t raise prices.
Stores set their own prices. Coupon sites simply help send shoppers to them. The discounts come from the store, not from the coupon site.
You pay the same price whether you find the deal directly or through a coupon platform.
Why Stores Work With Coupon Sites
Stores partner with coupon sites because they help:
bring new customers
increase sales
promote special offers
track marketing performance
It’s a win-win situation. Stores get buyers, and shoppers get discounts.
Are Coupon Sites Legit?
Yes, most well-known coupon sites are legitimate businesses.
Trusted platforms like promosera.com focus on sharing real, working promo codes and deals while earning through approved partnerships.
As long as a site doesn’t ask for payment or personal info, it’s generally safe to use.
Coupon sites make money through affiliate commissions and partnerships, not by charging users. They exist to connect shoppers with discounts and help brands reach more customers.
That’s why you can use them freely and still save money. When used right, they benefit everyone involved.
FAQs
Do coupon sites charge users money?
No, coupon sites are free to use.
How do coupon websites earn income?
Mostly through affiliate commissions when users make purchases.
Do coupon sites increase product prices?
No, prices are set by the store, not the coupon site.
Are coupon websites legit?
Yes, reputable coupon sites work directly with brands and partners.
Why do stores work with coupon sites?
To attract more customers and track marketing performance